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Defenders also created the Super Service Challenge, encouraging employees to submit videos of their service to a not for profit. Each quarter, the company
donates $20,000 to the charity whose video gets the most votes. The second reason for Defenders’ growth, Boyce said, is the company’s focus. The third
is its tested systems, which create consistent high quality and predictable service, he said. And the fourth reason, he added, is the company’s effort to build relationships. “We believe God made us for relationships,” Boyce said. “Our owners urge us to serve together. That’s at the heart of why we are successful. ”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing.